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The City of Columbia established a Tourism Department in 2017, funded through the City's hotel/motel tax. This department is responsible for marketing the City to tourists by inspiring travel to Columbia. The program of work for the Tourism Department includes product development and branding as well as marketing. 


Mission Statement:
Visit Columbia TN is the official destination marketing entity of the City of Columbia, Tennessee. The mission of Visit Columbia TN is to market and develop Columbia as a premier leisure and sports destination while maximizing tourism expenditures and positive visitor experiences that increase revenues and stimulate economic growth for the city.

Vision Statement:
Tourism is recognized for the value of its economic impact and its role in elevating the profile and visibility of Columbia as a desirable travel destination.

Brand Promise:
Columbia will provide the truest, most authentic experience of Tennessee Southern hospitality, celebrated in each of our cultural and historical gifts, and shared through the stories, places and, most importantly, the people of this vibrant ‘Main Street America’ town. 

Learn more about Columbia tourism at: