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Posted on: April 5, 2023

Feasibility Study Confirms Need for Downtown Columbia Hotel

HOTEL Feasibility Study

The City of Columbia contracted with Core Distinction Group to conduct a Hotel Market Feasibility Study for Columbia. The recently completed study indicated the greatest need in the area is in downtown for this community of 43,000 people located just 45 minutes south of Nashville, Tennessee.

“The City Council identified a downtown hotel as a strategic priority given the lack of a centrally located hotel in Columbia,” said Assistant City Manager Thad Jablonski. “The City’s retail recruitment consultants, Retail Strategies, recommended that the City work with Core Distinction Group, the two companies having worked on numerous projects together. The study provides the City, prospective developers, and other stakeholders with data on the feasibility of a downtown hotel.”

Columbia City Council took the initiative to invest in a Hotel Market Feasibility Study as a priority action item of the city’s annual strategic plan. The Feasibility Study, completed by Core Distinction Group in 2022, indicated a need for an Upper Midscale to Upscale hotel with 90-100 recommended guestrooms. They also indicated the property should offer amenities such as complimentary breakfast, fitness center, meeting room, pool, and on-site convenience shop.

“Columbia has many possible locations for a new hotel, but the beautiful downtown area has great potential to be the ideal spot for a new hotel,” stated Jessica Junker, Managing Partner at Core Distinction Group, LLC. “The community of Columbia attracts a great deal of both business and leisure travelers to the area and is currently losing those travelers to neighboring communities. This local, economic loss can be recaptured with a new, upper scale hotel product.”

Core Distinction Group specializes in comprehensive, Hotel Market Feasibility Studies. With more than 600 Hotel Market Feasibility Studies complete, their more than fifty years of hands-on industry experience offers clients a valuable knowledge and understanding of each unique community. A one-size-fits-all approach will never produce a productive and precise outcome. Core Distinction Group delivers custom solutions, tailored to the community’s specific needs. Additionally, clients return to Core Distinction Group for help with convention or conference center feasibility studies, restaurant feasibility studies, marketing and much more. Colleagues in the hotel industry turn to Core Distinction Group expert knowledge for training, sales, revenue, marketing, and operations management consulting.

The City of Columbia is currently encouraging inquiries from interested developers, particularly those with experience with projects on scale of the recommendations in the Core Distinction Group feasibility study. Please contact Assistant City Manager Thad Jablonski with the City of Columbia if you have interest in learning more about the potential hotel project:



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