Tourism & Marketing

Visit Columbia

The City of Columbia established a Tourism Department in 2017 branded as Visit Columbia. It is funded through the City's hotel/motel tax. Visit Columbia is responsible for marketing the City to tourists by inspiring travel to Columbia. The program of work for the Tourism Department includes product development, branding, marketing, PR, and advertising. Find more information on Columbia tourism, please go to the Visit Columbia TN website.

Columbia Welcome Center

We want your first stop when you arrive in Columbia, aka 'Muletown' to be the Columbia Welcome Center. You'll be greeted by friendly staff to help you plan your visit and answer questions. The Welcome Center is located in the heart of downtown in one of the oldest buildings in the historic district dating back to 1829. 

Columbia Welcome Center

This quaint piece of history has some great stories to tell! We invite you to linger and take in the history and culture such as a local art exhibit wall, a history timeline, and the vintage neon Polk Motel sign that is incorporated into the design of the building. Additionally, the welcome center offers important visitor amenities, including a wide array of printed brochures and guides for tourist, merchandise, and souvenirs. Come see us!

Columbia Welcome Center
713 N. Main Street
Columbia, TN 38401

Monday - Friday: 10:00 am - 4:00 pm 
Saturday: 10:00 am - 3:00 pm 
Sunday: 12:00 pm - 3:00 pm

Visit Columbia Website

Mission Statement

Visit Columbia is the official destination marketing entity of the City of Columbia, Tennessee. The mission of Visit Columbia is to market and develop Columbia as a premier leisure and sports destination, while maximizing tourism expenditures and positive visitor experiences that increase revenues and stimulate economic growth for the city.

Vision Statement

Tourism is recognized for the value of its economic impact and its role in elevating the profile and visibility of Columbia as a desirable travel destination.

Brand Promise

Columbia will provide the truest, most authentic experience of Tennessee Southern hospitality, celebrated in each of our cultural and historical gifts, and shared through the stories, places and, most importantly, the people of this vibrant ‘Main Street America’ town.